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Digital marketing, social media, copywriting, training, strategy.
Growing digital engagement
The challenge
Improve dwindling brand health across Sightsavers' social media channels.
The solution
1 / Audience analysis
Full channel audit and new audience 'personalities'.
2 / Content strategy
New always-on strategy and content marketing pillars.
3 / Paid/organic strategy
Integrated paid/organic campaign plans.
4 / Collaboration and integration
Cross-team marcomms leadership to support channel growth.
The impact
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Increased average engagement rate (ER) from 1-9%.
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Double-figure ERs for cross-team campaigns.
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Always-on paid CPMs under £1.
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6% month-on-month follower growth.
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618% increase in organic traffic.
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