CV

Personal profile

I'm an audience-led marketer with a passion for communication and making a difference to people’s lives. For 10 years, I've been helping the public sector and non-profits increase their awareness and impact through integrated marcomms strategy. Now I'm ready to add value to causes that are close to my heart.

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Skills

Marketing strategy Writing
Campaign Management

Branding Social Media

Content production Creative storytelling Reputation management

Work Experience

2025-Present

Corinne Clark Marketing, Freelance

Social media strategist, various: Delivering audience-led social media strategy for paid and organic social with clients including The Local Storytelling Exchange, NCT Charity, Sussex Bay, Derventio Housing Trust.
Social media content producer, various: Collecting and producing video, image and graphical social media content to non-profits and small business enterprises. Clients include: National Numeracy, 4in10, Be Yoga Sussex.
Content and Social Media Strategist, Avery & Brown: Helping sustainable businesses break into the mainstream through B2B social media strategy and content production.
Social Media Moderator, Social AF: Providing out-standing community management to a range of non-profits across organic and paid social media.

2015-2025

Head of Social Media and US Marketing Lead, Sightsavers

Leading multi-channel US marcomms strategy, taking impressions from thousands to millions, generating high-value leads and cutting CPMs by 95%.
Increasing organic social engagement from 1 to 9% in four years. 6% monthly follower growth. Integrating paid social and maintaining >£1 always-on CPMs.
Managing a team of six to deliver integrated communications campaigns and partnership marketing, taking engagement rates into double figures and increasing share of voice by over 200%.
Producing social media strategy, staff policies and training plus leading the crisis communications strategy and working with media to build reputation online.

2013-2015

Online Editor, Great Ormond Street Hospital Children's Charity

Piloting audience-led approach to campaign rebrands with teenage patients.
Managing content, traffic, SEO and user journeys across charity sites.
Creating multimedia content including video, audio, medical info and stories.
Delivering cross-channel communications support for key media stories.

2012-2013

PR and Tourism Marketing Officer, Arun District Council

Rebranding Sussex by the Sea to attract a younger audience.
Managing media buying for print, out-of-home and press.
Delivering daily PR pitching and reputational risk management.
Managing campaign shoots and organising media and PR events.

Education

2008

National Broadcasting School

BJTC Broadcast Journalism, Distinction

2005-2008

Cardiff University

BA (Hons) English Literature, 1st

Volunteering

Greener Lindfield sustainable gardening initiative, Lindfield Repair Cafe, Fairer World Lindfield, Mid Sussex community garden, Be Yoga karma exchange.