Full social media management

The challenge

Establish a social media presence for the Local Storytelling Exchange using remote content collection about the green transition that would engage right-leaning voters.

The solution

1 / Train up remote video storytellers

Support a team of traditional print journalists to plan, collect and share social-media friendly video footage.

2 / Establish a social media strategy

Use existing audience knowledge to set up channels across TikTok, LinkedIn, Facebook and Instagram.

3 / Test and learn

Deliver monthly content strategy based on insights from the previous month, embedding social-first content collection and production across the organisation.

4 / Evolve and grow

Develop a social media marketing 'playbook' including content that works and doesn't work, paid and organic strategy, KPIs and audience persona development.

The results

Video views into the thousands within 2 months, 25% month-on-month organic follower growth, post comments aligned with target audience mindset, collaborations with relevant brands including End Poverty UK and Climate Coalition.