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Digital marketing, social media, copywriting, training, strategy.
Evolving integrated campaigns
The challenge
Evolve Sightsavers’ campaigns from single-channel communications to integrated marcomms.
The solution
1 / Year 1
Establish benchmark KPIs using owned, organic channels (digital and print).
2 / Year 2
Build on year 1 learnings and incorporate earned and paid activity.
3 / Year 3
Develop stand-out creative execution and integrated marketing plan based on years 1-2 insights.
The impact
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Significant year-on-year audience engagement growth.
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Model for cross-channel integration rolled out across campaigns.
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Introduction of Agile principles to wider team.
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