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Digital marketing, social media, copywriting, training, strategy.
Driving brand awareness
The challenge
Promote the international development charity Sightsavers to high-value philanthropists in a new, US market.
The solution
1 / Branding
Reimagine a bolder, braver and more competitive brand.
2 / Testing
Test through focus groups, paid social and display advertising.
3 / Opportunities to view
Increase opportunities to view through press, digital, outdoor advertising and events.
4 / Supporting conversions
Equip colleagues to convert prospects through pitch packs, newsletters and creative event materials.
The impact
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5.5 million impressions.
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1,672% rise in link clicks.
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Cut CPMs by 94%.
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High-net-worth lead generation.
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64% improvement in paid search click-through rate during NYC billboard runs.
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