Digital marketing, social media, copywriting, training, strategy.
Social media content collection and production
The challenge
Support Be Yoga Sussex with ongoing social media content collection, video and carousel production and SEO-friendly post copy that changes the perception of yoga and promotes an inclusive, accessible, people-first studio.
"Thank you 🙏 while I can’t really bear seeing/hearing myself on this it IS THE MESSAGE 😂 Yoga works for everyone who has the time to practice."
Bryony Hamerton (@yogabryony), Founder of Be Yoga Sussex
The solution
1 / Social media channel audit
Use channel data and audience insights to understand how Be Yoga's existing followers engage with their content, as well as interviews with studio founders to understand the business.
2 / Evergreen content plan
Produce an evergreen content calendar gives Be Yoga Sussex a regular way to communicate with their audience and prospective new members.
3 / Monthly content collection days
One day a month, go into Be Yoga and film classes, interviews, vox pops and b-roll that can provide the studio with the following months' social media posts.
4 / Social post editing and production
Produce, edit and write new social media posts to support Be Yoga as needed, and provide fresh, engaging, audience-led content to engage new and experienced yogis.