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Brand collaborations

GenR+Sussex+Bay_FBS.webp

The challenge

Work with Sussex Bay, GENR and Fatboy Slim to launch a nature restoration 'jukebox' at the DJ's cafe in Hove, Sussex, across multiple social media channels meeting each brand's individual audiences and aims.

The solution

1 / Social media launch strategy

Collaborate across marketing teams and agencies to ensure a suite of social media launch content was aligned and distributed equally across individual organisation's channels.

2 / Live 'soft launch' social

Deliver live social media from the jukebox launch party at Fatboy Slim's cafe in Hove, including footage and interviews with the DJ and party attendees.

3 / High-quality launch video production

Edit and produce high-quality video footage to represent each brand's individual aims and objectives while engaging multiple audiences with channel collabs. 

4 / Ongoing 'evergreen' content

Develop a suite of evergreen content for the charity Sussex Bay to share on its channels and ensure continued brand visibility and donations through the jukebox. 

The results

Collaboration with Fatboy Slim. Reach and engagement 2,000% higher than average on content shared to Sussex Bay's channels. 

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